Configuring the SPF record reduces the possibility that a newsletter sender ends up in spam and it strengthens your reputation.
Do you have a list of certified and acquired emails according to the new GDPR rules but still some of them end up in SPAM? Is this normal or is it a condition that depends on some factors?
Can we solve this problem or shall we surrender to spam?
Actually it is a quite common event, although a list of emails is "Clean", it always happens that a small percentage ends up in spam. This can depend on many factors including the content of the newsletter, the sender, the keywords used etc...
In some special cases, such as emails from credit institutions, banks or state or military organizations, any email received from an uncertified user is automatically blocked manually by an officer.
The same case concerns newsletters sent to PEC emails: more specifically, certified emails are created for another purpose and may block the receipt of any email that was not a PEC, including newsletters.
However, there are some configurations that improve the reputation of the sender of a newsletter and consequently decrease the possibility that the email ends up in spam.
More precisely, the SPF record, the DKIM record, the PTR record and the DMARK record must be configured. The optional configuration of the same will allow you to identify the identity of the sender at the provider (ISP) that will receive your newsletters and thus improve the score and reputation by minimizing the possibility of ending up in spam.
The SPF (Sender Policy Framework) record specifies which IPs are allowed to send emails or newsletters on behalf of a given domain. In fact, the server receiving the email questions the sender's DNS to verify that the IP is among those authorized. If it is not, the message may be blocked.
The DKIM (DomainKeys Identified Mail) record is a procedure that adds a signature to the header of an email that identifies the identity of the sender (associates a domain to an email) which is then accepted by the ISPs that will receive the email.
The PTR record are used for the reverse DNS lookup of a domain (reverse DNS lookup), also this case serves to verify and improve the reliability of the sender, in practice the server that receives the mail verifies that the dns resolves the domain name associated with the sender's email.
Finally, the DMARK (Domain-based Message Authentication, Reporting and Confirmation) record supports the possibility of error of other authentication standards by coordinating responses.
The major ISPs such as Gmail and Yahoo and some important brands on the online market such as Facebook or Paypal have made public their DMARC record, specifying that every email sent with its own exemption (eg @yahoo.com) but not coming from the official server (in our case yahoo.com) must be rejected.
What can I do to improve the reputation of the sender of my newsletter with SPF and DIKIM configuration?
In order to help MailMarketing.com users with the configuration, we have created a pdf guide that explains the necessary steps to the configuration.
Link to the guide
If you need more support, do not hesitate to contact the MailMarketing.com Staff.
