Blog

In recent years, the personalisation technique has made great strides in marketing and it has become quite relevant in many companies' strategy. From the customer's name written on Starbucks cups to[...]

This year it is not possible to talk about Christmas, sponsorship strategies and sales forecasts without considering what is happening all over the world. The Coronavirus emergency has changed the[...]

We have implemented a new feature within Mail Marketing, which will allow you to filter the recipients of your mailings and make your newsletters more personalized. A quick and easy way to segment[...]

  Black Friday has been the day of discounts par excellence for decades: a day that traditionally corresponds to the last Friday of the month, defined by Americans as "Black Friday" because[...]

Marketing, psychology and neuroscience are closely related. Those who work in the sales field know that, if combined, these three disciplines can become a formidable weapon for achieving the desired[...]

In any company it is essential that there is a good degree of collaboration between employees in order that they cooperate for business growth. In particular, it is important that every single[...]

September is the month that marks the end of summer and holidays in general, both for students and for those who work. Since school and university lessons will start again soon, bookstores[...]

Working in a company is not easy and, as much as we are passionate about our job, the sense of responsibility that comes from it can often causes stress and concern. That's why it's very important to[...]

Online users receive every day dozens of newsletters that they are not interested in or that even annoy them, because they are repetitive or because the content is considered irrelevant.[...]