When it comes to email, you’re typically going to have far more customer data than you do in almost any other channel. So email should really be the place where you drive the most personalized experiences. For the amount of time and energy that it takes, the return on investment of email is off the charts.
When you send your subscribers messages they care about, they’re more likely to remain your customer. The people interacting with your emails are generally going to be the most loyal, the most engaged and the most valuable.
Everybody gets so much email that we generally only pay attention to those from the companies we care most about. You want to make sure you provide an excellent experience so your customers continue to be advocates for your organization
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